Yogi’s Mantra for brand creation

Earning money is not a Big thing, Understand the Power of “Niti” in Branding and Business Strategy

In the ancient Indian language of Sanskrit, “Niti” refers to ethics, policy, or principle. This concept, rooted in ancient wisdom, continues to hold significant relevance in modern-day business practices. Integrating “Niti” into a brand or company’s ethos can lead to a strong, principled foundation that not only drives success but also fosters trust and loyalty […]

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The Power of “Mati” in Brand Creation, Development, and Management

As i’ve started writing a post about “Gati”. Here,in this post I will include other thoughts,which is about “Mati” in branding and marketing,where consumer attention is a coveted currency, the pursuit of differentiation and resonance has become more crucial than ever. Amidst this landscape lies a concept deeply rooted in ancient wisdom yet profoundly relevant

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