In the ancient Indian language of Sanskrit, “Niti” refers to ethics, policy, or principle. This concept, rooted in ancient wisdom, continues to hold significant relevance in modern-day business practices. Integrating “Niti” into a brand or company’s ethos can lead to a strong, principled foundation that not only drives success but also fosters trust and loyalty […]
Understanding of “Yuti” The word “Yuti” comes from Dev Bhasha (Language of Gods) Sanskrit Origin.A meaning of “Yuti” is Alliance (also conjunction, union,join together) yuti often refers to the merging or convergence of different elements, energies, or entities. It’s a concept found in various aspects of Hindu thought, including yoga, astrology, and spiritual practices. In
Yogi’s Formula about “Yuti” in brand management Read More »
As i’ve started writing a post about “Gati”. Here,in this post I will include other thoughts,which is about “Mati” in branding and marketing,where consumer attention is a coveted currency, the pursuit of differentiation and resonance has become more crucial than ever. Amidst this landscape lies a concept deeply rooted in ancient wisdom yet profoundly relevant
The Power of “Mati” in Brand Creation, Development, and Management Read More »
